Faith & Fitness Brand Identity & Digital Design System (24-Hour Sprint)

This project is a complete brand identity and digital design suite developed for a faith and fitness coaching brand, showcasing a cohesive and scalable visual system across multiple platforms. It includes a one-page style guide created in Figma and Canva, establishing the brand’s logo direction, color palette, typography, imagery style, and core brand statement.

Building from this foundation, a set of multi-format social media carousel templates (1:1, 4:5, and 9:16) was designed to ensure flexibility and consistency across Instagram and Facebook content. A lead magnet eBook cover was also created to support audience growth and conversion-focused marketing efforts.

To complete the system, a five-slide Canva presentation template and a Figma homepage mockup for a fitness coach were developed, featuring structured sections such as hero banner, services, testimonials, and call-to-action.

Overall, the collection demonstrates a unified brand system applied across identity, social content, marketing assets, and web design—balancing visual consistency, clarity, and conversion-focused design thinking within a fast-paced production workflow.

Disclaimer
This is a concept work created for a recruitment assessment. Produced within 24 hours using provided brand references and materials. Not affiliated with or endorsed by the company.